The 1% Club Eliminates 14 Contestants With a Tricky Age Riddle – Could You Have Got the Answer Right?
Four names, three age comparisons and one deceptively simple question were enough to leave 14 contestants struggling on The 1% Club. Despite being presented with a seemingly straightforward riddle, a large group of players failed to identify who was actually the oldest.
Hosted by Lee Mack, the popular ITV quiz show challenges contestants to rely on logic, observation and common sense rather than general knowledge. With up to £100,000 at stake, every question brings players one step closer to the final — but even the questions that appear easiest can prove surprisingly difficult.

The age puzzle that eliminated 14 players
In one episode, contestants were asked to solve the following riddle:
“Richard is older than Clare. Jojo is older than Hennie. Hennie is older than Richard. Who is the oldest?”
Players had four possible answers:
- A) Richard
- B) Clare
- C) Jojo
- D) Hennie
The question was classified as a 60% challenge, meaning just over half of the general public were expected to answer correctly.

However, 14 contestants failed to work it out and were eliminated from the competition.
The correct answer was Jojo. Although the statements might initially seem confusing, following the age comparisons in order reveals that Jojo is older than Hennie, who is older than Richard, while Richard is older than Clare.
It was another reminder that seemingly straightforward logic questions can quickly catch contestants off guard.
Other seemingly easy questions have also caught players out
This was far from the first time The 1% Club had seen a significant number of contestants struggle with a question that appeared simple.
In another episode, 25 players were eliminated by a question asking:
“Which of the following words contain the most vowels?”

The available options were vowel, consonant and letter.
As the opening 90% question, it was expected to be one of the easier challenges in the quiz. However, it still proved difficult for many contestants.
The correct answer was consonant.
Another instalment saw three players eliminated by an 80% question involving a missing word and a vegetable.
Contestants were shown a five-letter word with its first three letters missing:
___CH
Lee Mack then asked: “What vegetable can you insert here to make a fruit?”
Before the countdown began, the host joked: “Please do not try to insert a vegetable at home, our contestants are trained professionals.”
When time ran out, three contestants had failed to find the answer.
Lee revealed that the missing vegetable was pea. Adding it to the letters CH created the word peach.

Lee Mack’s quiz continues to challenge viewers
Beyond these questions, the programme has featured plenty of other puzzles that have tested contestants’ powers of observation and logical thinking.
Among the show’s more challenging tasks, players have been asked to:
- Compare butterfly images and identify which ones are exactly the same on both sides.
- Examine groups of six symbols and find which sequences remain identical when read from left to right or right to left.
- Calculate how many different combinations can be displayed using four digits on one hand.
- Decode a secret message written in a combination of letters and numbers.
- Count the number of eyes hidden within an image made up of letters, symbols and emojis.
- Navigate a numbered grid from 1 to 49 using a series of coded instructions.
- Rearrange the letters in ABDER to identify a common food.
Each challenge requires a different approach, showing why even confident contestants can find themselves eliminated when they overlook a small but important detail.
The 1% Club airs on ITV1 and ITVX, with 100 contestants competing for the chance to reach the final and win a share of the jackpot worth up to £100,000.