Harriet Cowan has become a household name virtually overnight after making her debut on Clarkson’s Farm last year, in series four. Following her introduction to Jeremy’s much-loved Diddly Squat Farm show, she has now chosen to capitalise on her newfound fame with a potentially profitable business venture.
The 25-year-old briefly stood in for English farmer Kaleb Cooper, who took a temporary hiatus from filming the Amazon Prime series, with the agricultural specialist having now returned to his role. Jeremy’s newest farming sidekick has been remarkably popular with the programme’s audience, despite early criticism from viewers when they learnt Kaleb had been replaced by Harriet in the latest series. Aware that her role was only temporary and after her surprise ascent to stardom, Harriet has decided to launch her own business to ensure she can continue to benefit from her brief stint on television.
Harriet Cowan has done well for herself (Image: Jam Press/@harrietcowan_x)
It has now been revealed that Harriet has set up her own private company called Farmfluence, with the firm registered on 1 July 2025.
According to recent company filings, the business activities are listed as “motion picture, video and television programme post-production activities” with Harriet serving as the sole director/shareholder. Public relations expert Lynn Carratt indicated that if Harriet approaches matters strategically, she could stand to generate considerable income throughout the forthcoming months.
Speaking to The Sun, Lynn observed: “Harriet has around 1.2 million followers across Instagram and TikTok. If she is savvy she could rake in £500,000 in the next 12 months.”
Beyond her growing profile and recent agency arrangement, Harriet has announced her partnership with Country Moos, a sock brand specialising in cow patterns, which she will be promoting across her social media platforms.
She follows in the footsteps of Kaleb. Earlier this year, it was revealed that Kaleb is raking in cash not only from the series but also starring in a stage show about his life and has even penned a book.
He even has his own clothing line and sells a range of knitwear and accessories to fans. He is reportedly now a millionaire after paying himself just 50p an hour a few years ago.
