BUDWEISER DIDN’T WAIT FOR THE SUPER BOWL — IT STOLE THE HEARTBEAT BEFORE KICKOFF. No hype. No countdown. Just a silent drop that froze timelines and replaced scrolling with stillness. What viewers expected to be another ad turned into something heavier: a slow-burn reminder of what America has lost, what it protects, and what it still hopes for — told with a restraint so sharp it hurt. While other brands chased laughs and spectacle, Budweiser pulled a harder trick: it made people feel first. Tears hit before the game even existed, and one verdict echoed everywhere — “Nothing else comes close.” By the time the stadium lights came on, the winner was already decided. This wasn’t the commercial of the Super Bowl. It was the moment that outlived it.

Budweiser fans applaud brand’s new ‘American’ Super Bowl commercial years after controversy

Budweiser 2026 Super Bowl commercial

Years after being enveloped in controversy, Budweiser fans have applauded its new ad, released ahead of the 2026 Super Bowl.

As the beer brand celebrates 150 years of brewing in the U.S., it marked the milestone by releasing a new commercial, which will be shown on the biggest day of the NFL season. Called “American Icons,” the ad features two popular animals associated with both the U.S. and the Budweiser brand: a Clydesdale and a bald eagle, who become friends.

NFL fans brought to tears as 'best Budweiser Super Bowl commercial ever' gives them hope - The Mirror US

The clip begins as the young horse comes across a bald eagle chick that fell out of its nest. The two develop a friendship, supporting each other through rain or shine, and ultimately ending with the grown bald eagle spreading its wings on the horse’s back to look like a pegasus.

“Made of America,” the commercial ended with the brand’s slogan. “For 150 Years, This Bud’s For You.”

Many people commended Budweiser on the ad, gushing over how beautiful and patriotic they found it.

Clydesdales are a long-standing symbol of Budweiser (Getty Images)
Clydesdales are a long-standing symbol of Budweiser (Getty Images)

“Well done Budweiser. Welcome back to being American,” one person wrote on X, while another commenter agreed, writing, “If this doesn’t give you chills you can’t call yourself an American!!”

Other X users gushed over how well-done the Super Bowl ad was, calling it the best one yet.

“The best Budweiser commercial since the 2001 one!” one person wrote while another agreed, “Dear NFL, could we just cancel the Super Bowl halftime show and watch this repeatedly on the Jumbotron instead? I’ve never seen a better Budweiser commercial than this one.”

“I’ve watched this 30 times and cry every time,” wrote a third person on X. “You guys hit it out of the park with this one. Greatest of all time.”

Todd Allen, the SVP of Marketing for Budweiser at Anheuser-Busch, said of the ad in a press release, “As we celebrate Budweiser’s 150th anniversary and America’s 250th birthday, we knew we had to rise to the occasion in a way only Budweiser can.

“‘American Icons’ brings our heritage to life through powerful storytelling with the Budweiser Clydesdales and an American Bald Eagle. This year’s spot will leave fans awestruck and proud to enjoy a Budweiser as they celebrate our shared milestone moments.”

Viewer gushed over Budweiser’s upcoming Super Bowl ad featuring a Clydesdale and a bald eagle (Getty Images)
Viewer gushed over Budweiser’s upcoming Super Bowl ad featuring a Clydesdale and a bald eagle (Getty Images)

Budweiser’s newest advertisement comes years after the brand ignited controversy when it partnered with transgender influencer Dylan Mulvaney for a sponsored Instagram post. The company sent her a commemorative can of Bud Light in 2023, which sparked conservative backlash.

Supporters of transgender rights who felt the company abandoned Mulvaney were also angered.

Brendan Whitworth, the CEO of Bud Light’s parent company Anheuser-Busch InBev, later appeared on CBS Mornings to address the backlash. However, after claiming “Bud Light should be all about bringing people together,” he declined to answer directly when asked whether the campaign featuring Mulvaney was a mistake.

Mulvaney later spoke out in a TikTok, accusing the brand of failing to support her.

“For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said at the time. “And the hate doesn’t end with me, it has serious and grave consequences for the rest of our community.”

An Anheuser-Busch spokesperson told CNN in response to Mulvaney’s statement that “we remain committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best — brewing great beer for everyone and earning our place in moments that matter to our consumers.”

Related Posts

Choo Shoo Trainline! Love Island’s Priya Faces Furious Backlash As Trainline Publicly Hits Back After Her ‘National Rail’ Dig At Elicia Leaves Viewers Branding The Remark ‘Disgusting’

TRAINLINE has weighed in after Love Island’s Priya raised eyebrows with her comments about working at National Rail. Priya came under fire this week for taking a…

100,000 signatures and counting… Argentina fans are demanding the World Cup final be replayed after Spain’s victory, insisting the referee decided the biggest match in football. With the petition rapidly gaining momentum, supporters are calling on FIFA to overturn the result and stage the final again, while fresh controversy continues to surround the match. As investigations into the post-match chaos continue, the campaign has sparked fierce debate across the football world.

Argentina demand World Cup final is replayed as petition approaches 100,000 signatures Argentinians are demanding that the World Cup final is replayed, after Spain beat them 1-0….

Sack calls exploded after England’s heartbreaking World Cup collapse—and Thomas Tuchel’s future is suddenly under intense scrutiny. With pressure mounting for the FA to make a ruthless decision, fans have already picked the manager they want in the dugout if Tuchel is shown the door. The results produced a surprising winner, while Pep Guardiola’s name has returned to the spotlight after another dramatic twist. The verdict says plenty about where England supporters stand after one of the nation’s most painful World Cup exits.

England’s next manager decided after Thomas Tuchel sack decision and Pep Guardiola twist Thomas Tuchel has been widely blamed for England’s semi-final World Cup exit. Thomas Tuchel…

Dylan Dreyer Just Admitted What Millions Of Working Parents Quietly Feel—And Her Honest Confession Is Striking A Chord Far Beyond TODAY. After another morning on live television, Dylan revealed the unexpected reality waiting for her at home, describing a routine that many fans say is far more demanding than anything that happens in the studio. Her refreshingly candid comment has sparked a wave of support, with viewers praising the TODAY star for pulling back the curtain on the balancing act that so often goes unseen behind the cameras.

Dylan Dreyer sitting in the Today studios (NBCU Photo Bank via Getty Images) Like most mothers, Dylan Dreyer’s work doesn’t end when she leaves Studio 1A. When she’s not…

She almost said no—and fans would have missed one of the most emotional moments in Rush history. When Geddy Lee invited Aimee Mann to return for a live performance of Time Stand Still, she wasn’t convinced she belonged on that stage. Unsure how one of rock’s most devoted fanbases would react, she nearly turned down the invitation altogether.

Aimee Mann recently joined Rush during the first four shows of their Fifty Something reunion tour, performing “Time Stand Still” at each one of the band’s concerts in Los Angeles. Up until…

She didn’t just sing a Stevie Wonder classic—she made it her own, and fans couldn’t stop talking about it. Keyla Richardson lit up the American Idol stage with a vibrant performance of Stevie Wonder’s Signed, Sealed, Delivered I’m Yours, earning rave reviews from viewers who declared she had absolutely slayed the iconic hit. Overflowing with confidence, soul and infectious energy, Keyla breathed fresh life into the beloved classic, leaving many fans calling it one of her strongest performances yet.

“Signed, Sealed, SLAYED” is what fans declared Keyla Richardson delivered on this Stevie Wonder favourite on American Idol 2026, and we loved seeing this fresh, uplifting energy…