£93k Jackpot Split: Three Players Crack The 1% Club Finale as “Easiest Ever” Question Divides Viewers

ITV’s award-winning Saturday night game show The 1% Club concluded with a rare clean sweep at the finish line, as three finalists successfully answered the notoriously difficult 1% question to split a massive £93,000 prize pot.
Hosted by comedian Lee Mack, the National Television Award-winning format tests logic, spatial reasoning, and pattern recognition across 100 contestants rather than conventional trivia, steadily winnowing the field down to a final riddle theoretically solvable by only one percent of the British public.
The Climax: A Three-Way £31,000 Split
Entering the decisive round, three contestants navigated through the tiered questions, standing before a jackpot of £93,000. Rather than taking guaranteed walk-away cash pots, each opted to gamble and play the 1% challenge:
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The Final Puzzle:

“Beginning at the START each time, LLL = A and RRR = H. What word is represented by the following: LLR, LLL, LRR, RRL, RRL [or RLL]?”
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The Logic: Based on a binary branching tree diagram, “L” and “R” corresponded to taking left or right paths at each node to reach sequential alphabet letters (A through H).
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The Correct Word: BADGE
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The Payout: All three finalists locked in the correct answer within the 30-second window, each walking away with an equal £31,000 share. Mack celebrated their achievement: “Congratulations you three, you are all in the 1% Club.”
Viewer Debate: “Easiest Ever” vs. Completely Baffled

Despite the three-way victory, viewers following along at home quickly took to social media, sparking debate over whether the final puzzle met the show’s signature difficulty threshold:
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Deemed Too Simple: Several viewers argued that once the left/right branching sequence was identified, deciphering the five-letter word was straightforward, with fans branding it “the easiest 1% question ever” and noting it felt significantly simpler than the preceding 5% question.
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Left Stumped: Conversely, other viewers admitted they struggled to interpret the spatial diagram under time constraints, confessing they “didn’t even understand the question, never mind the answer.”
Enduring Saturday Night Dominance
Since launching in April 2022, The 1% Club has solidified its status as one of British television’s most reliable ratings hits and critical darlings. The episode’s high-stakes jackpot finish and social media buzz further reinforce the series’ standing as a centerpiece of ITV’s weekend entertainment roster.