The 1% Club: Tricky Alphabet Puzzle Eliminates 15 Contestants in Just 30 Seconds
A challenging code-breaking puzzle proved too much for 15 contestants on The 1% Club’s Soccer Aid special, as even some familiar faces struggled to identify the England footballer hidden in a series of symbols.
The ITV quiz, hosted by Lee Mack, brought together professional footballers and celebrities for a special episode in support of Unicef. But a question with a 30-second time limit quickly put the players under pressure, sending 15 of them out of the competition.

Can You Identify the England Footballer?

With 15 contestants eliminated, Lee Mack challenged those remaining to decipher a code made up of nine horizontal images featuring different symbols.
The question was: “Which England footballer is spelt out in this code below?”
Players had just 30 seconds to choose between three possible answers:
- A) Mary Earps
- B) Ella Toone
- C) Fran Kirby
Once the clock ran out, the result revealed that 15 famous faces had chosen incorrectly. The correct answer was C) Fran Kirby.
Lee explained that the key was to identify the only symbol that appeared more than once. That repeated symbol represented the second letter of the footballer’s first name. Since Fran Kirby was the only option with a repeated letter in those positions, she was the answer.
Ella Toone, who was among the celebrity contestants taking part in the special, successfully worked out the puzzle.
Clarke Carlisle Wins £100,000 for Unicef

The episode also featured a memorable final showdown between former footballer Clarke Carlisle and comedian Lloyd Griffith, formerly a host of Soccer AM.
The pair faced the show’s 1% question, which focused on the opening verse of the original version of Three Lions. They were asked to identify two words that appeared exactly three times in the lyrics.
The lyrics were displayed on screen to help them work out the answer, and they had 30 seconds to reach a decision.
The verse read:
Everyone seems to know the score, they’ve seen it all before
They just know, they’re so sure
That England’s gonna throw it away, gonna blow it away
But I know they can play, ’cause I remember…
When it was time to give their answers, 41-year-old Lloyd admitted that he had misread the question. Clarke, 45, meanwhile, put forward “it” and “know”.
His answer was correct, securing a remarkable £100,000 prize for Unicef.
Viewers Celebrate Clarke’s Victory

Clarke’s success prompted an enthusiastic response from viewers on X, with many praising his intelligence and expressing their happiness at seeing him win for charity.
One viewer wrote: “Clarke Carlisle you Brainiac!! Well done!”
Another commented: “Absolutely delighted for Clarke! Always had a brilliant brain – but came close to losing him!”
A third simply declared: “Clarke Carlisle is a genius!!”
The victory also added to the excitement surrounding the show’s charity special, which brought together well-known faces to compete for a cause.
The 1% Club’s Most Difficult Questions

With 100 contestants usually competing for a chance to reach the final 1% question and win a share of the jackpot, The 1% Club is known for puzzles that test observation, logic and lateral thinking.
Some of the show’s most challenging questions have left players struggling to spot patterns hidden in seemingly ordinary images and sequences.
Among the memorable teasers were:
- The butterfly challenge: Contestants had to compare three butterfly images and identify which ones were exactly the same on both sides.
- The six-symbol puzzle: Players were shown groups of six symbols and asked which group appeared in the same order when read from left to right and right to left.
- The four-digit challenge: Contestants had to calculate how many different combinations could be displayed using four digits on one hand.
- Peter’s secret diary: Players were given a coded passage from Peter’s old diary and asked to identify the hidden bold word: “WH89 I GR1W UP I WA92 21 B8 A 5L1RI72.”
- The eye-counting puzzle: An image made up of letters, symbols and emojis challenged contestants to count how many eyes they could see.
- The number-grid question: A grid contained numbers arranged in ascending order from 1 to 49. Starting at the central square, 25, players were told that following “SEEN” led to 27, while “NEW” led to 20. They then had to work out which square “SEWN” would lead to.
- The scrambled food question: Contestants were asked to identify a common food whose letters had been rearranged into alphabetical order: “ABDER”.
These puzzles demonstrate how the show can turn familiar letters, numbers and pictures into surprisingly demanding challenges.
The 1% Club airs on ITV1 and is also available on ITVX.